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Donald Clark’s new book ‘Artificial Intelligence For Learning’ is now available

Donald Norman said that the aim off all good technology is to be invisible. The future of online learning is that it will be smart and that these smarts will sort of disappear. In learning, this is particularly important, as cognitive issue such as attention, cognitive overload, cognitive effort, feedback and practice really do matter. It is my contention that real efficiencies in learning can only come through AI. You make people smarter by using smart tech. That’s why I wrote ‘AI for Learning, a book about how the invisible hand of AI will transform why we learn, what we learn and how we learn.

This is the first general book about how AI can be used for learning across all types of organisations, schools, Universities and workplaces. It is not a technical book on AI, although it tries to explain what it is in non-technical terms and dispels some of the myths. It is written for the many people who teach, lecture, instruct or train, also those involved in the administration, delivery, even policy  around online learning, also the merely curious. It is essentially a practical book about using AI for learning, with real examples of real teaching and learning in real organisations with real learners. See full blog post here…

The is now available for purchase through the links below:



Wildfire Wins ‘Best Learning Technologies Project’

With 10,000 employees and six million customers each year, TUI UK&I realised it needed to book a new approach to rapid development of high-quality learning content. To speed up the process TUI UK&I enlisted the help of AI learning company Wildfire.

138 modules were produced in record time, which have proved useful in the apprenticeship programme and across the business as a whole. What was particularly exciting was the impact on sales, with a 36% increase being reported as being caused by the training.

At the learning Technologies awards, the judges said the following….
“To speed up production TUI took the brave step of selecting an Artificial Intelligence tool, WildFire. The result saw triple savings; six months knocked off the expected timescales, £15,000 in salaries and £438,000 of the development budget.”

If you want to know more about WildFire, agile production and high-retention, online learning, contact us here…

To read the full blog post, click here…

Edtech startup Wildfire wins top share of £100k

In March 2017 WildFire won an award from JISC, topping an online vote for most innovative business idea after a written submission, interview and live presentation at the Digifest conference. JISC is the UKs leading technology in education body providing procurement, research and technology services to all post 16 educational institutions. This gives us access to Higher Education institutions, Further Education Colleges and workplace learning. Our objectives are to use JISC to open doors to such institutions, with a focus on apprenticeships.

You can read more here.

WildFire wins ‘Most Innovative New Product Award’

WildFire won an award for the Most Innovative Product of the Year on 30 November 2016. WildFire is the world’s first AI driven content creation tool. It takes any document, PowerPoint or video to automatically create online learning. It massively reduces costs and eliminates long lead times.

BRONZE AWARD: Shire and Wildfire™: a revolution in online learning, using AI to make learners read to remember through active learning

What are the awards?
These awards are to showcase the best learning technologies and their use from companies from across the globe. This year there was an impressive shortlist that showcased the breadth and depth that learning technologies and e-learning can reach.  There were 150 individual organisations short-listed from across the world are represented; UK. Europe, USA and Australia, and there were 18 award categories. Organisations that entered the awards were the likes of Barclays, KPMG, Novartis, Surrey Police, Marks and Spencer, Siemens (Windpower), Pennine NHS Trust, PwC and us, Shire UK&I to name a few.

What is was The Awards Evening about?
The Gala Evening was held on 30 November at the Park Plaza Westminster Bridge, where the judges, shortlisted companies, sponsoring companies and guests celebrated ALL of the entries and heard who the winners were in each of the categories; Bronze, Silver and Gold winners.

What did we do?
L&D’s challenge has been to deliver technical learning quickly, in an engaging way, in bite sized chunks, on the move for our field based colleagues. Utilising Wildfire with HAE, GIIM, Neuroscience and Market Access business franchised we started to achieve this by using certified materials such as clinical papers and other business resources and using Wildfire to support and embed the learning from the original source material. Wildfire is a learning tool that:

• uses Artificial Intelligence

• takes ANY Document, PowerPoint or Video

• uses specific techniques in recent cognitive science research

• creates high-retention e-learning

• takes minutes not months to create

• costs a fraction of other solutions (typical cost reductions of 85-90%).

What did the judges say?
“A fascinating breakthrough tool that uses artificial intelligence (AI) to generate e-learning content in real time from any text-based source content, Wildfire provides e-learning that extends the original content with follow-up ‘fill in the blank’ activities aiming to create an active and memorable learning experience. In addition, automatically generated links to our internal certified resources – adapt and enhance the learning journey based on learner selections. This starts to meet the challenge of delivering technical learning quickly, in an engaging way, in bite sized chunks and on the move for field based staff. “

Wildfire Sponsor Local Scottish Football Team

Why have we at WildFire sponsored a young football team? Well, Musselburgh Windsor FC Under 19’s is a team in many senses of the word. Last season they won a Cup, came second in the league and reached the final of a European Tournament in Costa Brava (Spain), beating teams from Italy, France and Spain.

That was teamwork and these are working class lads for whom the team is special but not everything. Their young coach, Euan Greig, was an apprentice himself, and believes passionately in getting young people into education. So he has set about helping these lads get into college courses after inviting a College Lecturer to a training session. Last season 5 players were successfully enrolled and they begin their journey where their path may well lead to teaching. Euan Greig said “Everyone connected to the team is delighted to have WildFire on board as our sponsor. We are still a relatively new team and strips for the boys don’t come cheap and we are grateful for the support WildFire has given us. We hope to build on the successes of last season and continue to help our boys on and off the pitch in any way we can and provide an environment to help all the players learn and improve their skills.”

We’re proud to sponsor the team as it’s an example of what hard work, teamwork and learning can do for young people.